Reset Insurance Button

reset button photo

Worked with the team at Fjord, and John Murray Productions to create this massive reset button to promote the 'Three' insurance product by Berkshire Hathaway at their annual shareholder meeting in Omaha Nebraska.

The concept was to have this oversized reset button, that had some lighting effects, and when pressed the lights would change, and it would trigger a video on the wall behind it to play.

reset button photo

I whipped up an arduino controller that controlled the lighting over DMX, and connected to a computer as a USB keyboard, then coded a custom video player app in openframeworks to handle the video playback and keyboard control.

Here's the final piece working on the tradeshow floor

reset button photo

And here's the money shot of Warren Buffet interacting with it

reset button photo