Reimagining the Block Brand in a Post NFT World

Was the twisted cube still serving our vision? During a company-wide refocusing effort, I co-designed the new mark: a grid of squares mapping a city block, a neighborhood, an ecosystem, the building blocks of something larger.

I led the landing page from design through engineering, keeping it as minimal as the identity. No hierarchy, links at equal weight, each brand revealing its product on hover to reflect the team's ethos of showing the work. We traded web3 maximalism for a visual language matching the company's streamlined identity.