Game Changing POS for a Category Defining Car

Tesla, emerging from online only, needed a brick-and-mortar sales experience. Odopod created a range of interactive kiosks to introduce the brand and its technology, targeting high-traffic retail centers rather than the traditional dealer lot.

"Go Electric" answered core buyer questions around range, charging, and road trips. The "Design Studio" allowed visitors to build custom vehicles, broadcasting high-res renders directly to the store's video wall. The app ran across web, iPad, and retail displays using real factory configurations and regional pricing. Rolled out to stores globally, the experience pulled in millions of visitors and helped redefine what buying a car could look like.