A Smarter Way to Sell Luxury Watches

While Odopod was elevating Audemars Piguet's brand online, we noticed the finest details were hidden inside the watch and a dog-eared print catalog. We delivered a new point-of-sale experience built around a smart tray, a companion iPad app, and a room of responsive screens that brought the showroom to life.

Setting a watch on the RFID-enabled tray automatically displayed its specs while the ambient screens shifted to match the watch's family: astronomy, sailing, etc. Tapping your phone gave you a digital brochure, simultaneously giving AP foot-traffic analytics for market trends. The app shipped in multiple languages to flagship stores and international trade shows.